Published October 16, 1997
by International Thomson Business Press .
Written in English
|The Physical Object|
|Number of Pages||304|
An introduction to marketing within the context of the international tourism industry. Focusing on core marketing theory and practice, this text takes a critical approach to encourage greater depth of learning and includes topics of current interest, such as relationship marketing/5(9). Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their Author: Nilanjan Ray, Dillip Kumar Das, Raj Kumar. Tourism Marketing is a product of 20 years of industry experience and academic teaching in the University of the Philippines. With the advent of economic growth brought about by a thriving tourism industry, tourism education has become in demand. Tourism Marketing. Dasgupta Devashish. Pearson Education India, - Hospitality industry - pages. 2 Reviews. I was unable to purchase the e-book (unavailable), and I was unable to purchase a hard copy via the provided links (also unavailable)/5(2).
research topics of high relevance in tourism marketing. This book contains three chapters related to this topic. Chapter 5 analyzes the social, economic and environmental impacts of tourism development in nature areas. After conducting a literature review on the impacts of tourism, Silva, Kastenholz and Abrantes develop a tourism impact measurement. book. The intention is, first, to identify for practical marketing purposes the nature of travel and tourism and the industry it supports and, second, to indicate the growth potential of the industry in the next decade and its role in post-industrial societies. Although the . In marketing tourism there is a need to understand that the tourism product is made up of a complex set of goods and services (travel agent, airline, car rental, hotel, restaurants, museums and. Travel and tourism together has become one of the largest international industries providing millions of job opportunities and contributing substantially to economies around the world. This has resulted in countries and regions actively promoting travel and tourism and competing for preferred-destination status. As travellers become more seasoned, they become more discerning, insisting on only 5/5(1).
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases. This book begins by explaining tourism marketing and related concepts like Services Marketing and Marketing Management/5. These four tourism marketing strategies can help you figure out the best way to enhance your business and stay present in the industry. The travel and tourism industry is one of the largest in the world and has experienced stable growth over the last five years. It’s also a very fragmented industry. Purpose – Experiential marketing is arguably marketing's most contemporary orientation, but as with many marketing innovations it has been largely overlooked by those involved in tourism and.